Email marketing is the new way of keeping in touch with your existing clients as well as reaching out to your potential clients. Also known as email blast or mass emailing, this marketing tool helps you
- Enhance your image and relationship with your current or previous customers,
- Encourage customer loyalty and repeat business,
- Acquire new customers
- Persuade people to purchase something
Researchers estimate that United States firms alone spent US $400 million on email marketing in 2006 and this has grown many folds in the last five years.
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